This course contains the use of artificial intelligence.
What if your product sold itself?
Most SaaS growth is bought: ads, outbound, demos, discounts. Product-led growth is the alternative — the product itself acquires, activates, converts and expands customers. Slack spread through companies before procurement ever saw a demo. Dropbox’s free links were its acquisition channel. Calendly’s scheduling links land in front of a non-user at the exact moment of need.
Product-Led Growth Strategy is a complete, applied playbook for that motion — 50 short, animated lessons across 10 sections (4 hours 10 minutes), built by a growth and lifecycle marketer. Every framework ends in something you can run the same day: a loop canvas, a friction audit, a PQL scoring sheet, a pricing test, a 90-day plan.
What makes this course different
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It’s loops, not funnels. Funnels leak; loops compound. You’ll learn the five loop types, how to measure yield and cycle time, and how to stack loops — with Slack, Figma, Notion, Zoom, Loom and Canva dissected, not just named.
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It covers the whole motion, not one trick. Activation and onboarding, the free-offer engine, product-led sales and PQLs, virality and network effects, pricing and packaging, metrics and analytics — then PLG by context (B2B, B2C, marketplaces, enterprise).
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It teaches the failure modes nobody posts about. Loop cosplay, activation optimism, metric mirages, enterprise capture — the quiet ways PLG programmers die, named with their diagnostics.
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It ends with a strategy, not a goodbye. In the capstone you’ll score your own product, design its loop, size its PQL tiers and write its one-page PLG strategy — using the downloadable PLG Strategy Workbook.
How the course is organized
You’ll start with PLG foundations and the motion decision, build your first growth loop on a whiteboard, then work through activation, the free offer, product-led sales, virality, pricing and metrics. Section 9 adapts everything to your context — B2B SaaS, consumer, marketplace or enterprise — and Section 10 turns it into a 90-day roadmap with a prioritization framework and a one-page capstone strategy.
If you market, manage or build a SaaS product, this course changes how you see every signup, every invite and every upgrade prompt. Your product is already selling something. This course teaches you to make it sell on purpose.
