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Lead Generation & Business Development with Dekker Fraser

Customer Acquisition, B2B Marketing, Sales Funnels, Business Development, Demand Generation, Sales Funnel Marketing
4.2
4.2/5
(415) Ratings
24,548 students
Created by Dekker Fraser, MBA
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What you'll learn

  • The most cost-effective customer acquisition techniques in 2020
  • Proven lead generation methods including digital, traditional, and modern
  • Product marketing tips based on a decade of experience
  • B2C and B2B marketing
  • Startup marketing tactics
  • Go to market execution
  • User acquisition tactics that are quick, cheap, and effective
This course includes:
10 total hours on-demand video
9 articles
2 downloadable resources
125 lessons
Full lifetime access
Access on mobile and TV
Certificate of completion
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Course content

Requirements

  • Some experience in marketing

Description

You want more customers. You want more leads. You want more users. And you want them fast and cheap. I’ll show you how, based on my 13 years in marketing and demand generation for companies small, medium, and large.

Learn:

  • How I acquired users for less than 10 cents each

  • How my product generated almost 15 million views

  • How “triggers” are the key to capturing customers before they consider competitors

  • Product marketing

  • Demand generation

  • How to make your product go viral

  • How to move leads through your lead funnel

  • B2B and B2C customer acquisition tactics

  • Proven examples of customer acquisition success

  • How to grow your company extremely quickly

  • Why 2/3rds of marketers measure email effectiveness incorrectly

  • Why awareness, consideration, purchase is the wrong way to acquire customers

  • Modern frameworks for developing a customer-generating machine

  • Startup marketing

  • Acquisition funnels & marketing funnels

  • B2B sales / prospecting for startups, consultants, entrepreneurs, and enterprises

  • How to get meetings scheduled

  • Get meetings with prospective clients and customers

Learn from someone who:

  • Has an MBA form the number-one-ranked marketing school in the USA

  • Has over 10 years experience in hands-on marketing for companies small, medium, and large

  • Has published multiple books on product marketing

  • Has taught college-level digital marketing

This course covers: Lead Generation, User Acquisition, Customer Acquisition, B2B Lead Generation, Generate Leads, Get Customers, Lead Generation Business, Small Business, Lead Generation, Lead Generation Mastery, Get Customers, Get Your First Customers, How to Get Customers, How to Get More Customers, Getting Customers, Get More Customers, Growth Marketing

  • Business Development

  • Customers Acquisition

  • Customer Acquisition Cost

  • Customer Acquisition Strategy

  • Customer Acquisition with Social Media

  • How to Create a Customer Acquisition Plan

  • Lead Generation Business

  • Small Business Lead Generation

  • Lead Generation Mastery

  • Digital Marketing

  • B2B Marketing

  • Marketing B2B

  • Content Marketing for B2B Enterprises

  • Get Customers

  • Get Your First Customers

  • Marketing for B2B sales people, freelancers, consultants, entrepreneurs, startup founders

  • Demand Generation

Who this course is for:

  • Entrepreneurs
  • Marketers
  • Product Managers
  • Anyone responsible for acquiring new customers or leads
  • Startup Founders
  • Product Owner
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