This course contains the use of artificial intelligence.
SEO to AEO: Rank Across Google, YouTube, TikTok, and AI Search is a practical course designed to help marketers, creators, entrepreneurs, and business professionals increase visibility across the modern search ecosystem. Search no longer happens only on Google. People now discover information through YouTube search, TikTok search, social platforms, voice assistants, and AI-powered search engines.
This course teaches you how to build an omnichannel search strategy that connects traditional SEO, social search optimization, video discovery, and answer engine optimization.
You will begin by exploring how search behavior is changing and how users move between search engines, social media, video platforms, websites, and AI-generated answers. You will learn how to identify search intent and map the modern customer search journey.
The keyword and topic research section will help you find high-intent keywords, audience questions, long-tail opportunities, and competitor content gaps. You will build keyword maps and topic clusters that support authority, relevance, and long-term organic growth.
You will then learn essential on-page SEO techniques. Topics include optimized titles, headings, introductions, internal links, content structure, image optimization, and metadata. You will also understand how content architecture helps users and search engines navigate related information.
The technical section introduces technical SEO fundamentals, including crawling, indexing, site speed, mobile performance, sitemaps, robots files, canonical tags, and common website problems that can prevent pages from ranking.
You will also explore YouTube SEO. You will learn how to conduct video keyword research, optimize titles and descriptions, use chapters, improve click-through rate, and increase viewer retention and watch time.
The social-search section focuses on TikTok SEO and searchable short-form content. You will learn how keywords can be used naturally in scripts, captions, spoken content, profile descriptions, and video topics.
The course then introduces Answer Engine Optimization, or AEO. You will learn how AI search engines select and summarize information, how to write clear and extractable responses, and how to create FAQ pages, definitions, summaries, and question-based content. You will also explore the importance of expertise, credibility, source quality, and trust.
Finally, you will learn how to build authority, measure rankings, track branded and unbranded queries, monitor search visibility, and update content for long-term performance.
Your capstone project is a complete omnichannel SEO and AEO strategy containing a keyword map, topic cluster, optimized article, YouTube plan, TikTok content, and AEO-ready FAQ resource.
