International Expansion: Choose the Market First, 260+ Tools

This course contains the use of artificial intelligence.

Expansion decisions are made in a boardroom with a market-size slide. They are lost eight months later, in hiring, culture and teams nobody planned. Here are 268 tools to plan and run the move: 120 ready-to-use procedures, templates, checklists and question lists, 122 models and methods, 25 services shown on screen and a market entry estimate workbook.

Open a lecture, take the market entry estimate workbook, and compare two countries today.

Why international expansion stalls

The plan covers the market but not the people, cultural differences surprise managers, hiring follows local habits nobody understood, rewards and compliance differ by country, and the remote team never becomes one team.

What changes after this course

The expansion has a strategic plan, managers understand the culture they work in, HR, hiring and rewards are built for each country, and the distributed team works as one.

What is inside: 268 tools, counted lecture by lecture

You do not have to take this number on trust. Open any lecture and read its description: every tool inside is listed there by name.

• 39 downloadable resources: lecture presentations plus 1 working file, a market entry estimate workbook
• 120 ready-to-use tools inside the presentations:
• 31 step-by-step procedures: five-step strategic planning, global talent sourcing, multicultural meeting follow-up, global HR compliance audit
• 25 templates and sample documents: strategic plan structure, stakeholder analysis matrix, strategic gap analysis, strategy implementation plan
• 23 checklists: multicultural decision-making agreement, expatriate selection, expatriate assignment preparation, international recruitment needs
• 22 question lists and scripts: strategic planning, organizational culture assessment, communication context self-assessment, power distance assessment
• 17 scorecards, rubrics and matrices, plus 1 other working tool and 1 metric set: PESTEL analysis, SWOT analysis, employee retention metrics, trust relationship reflection exercise
• 122 models and methods explained with examples: integration-responsiveness framework, EPRG staffing, Hofstede cultural dimensions, Culture Map
• 25 services shown on screen, including GulfTalent, WUZZUF, Jobberman, Slack and Microsoft Teams

Where the tools are

Strategic planning (2 sections, 54 tools). The model, preparation, the strategy session and implementation.

Cultural difference (3 sections, 40 tools). The culture map, negotiation, leadership, conflict and time.

International HR (3 sections, 105 tools). Strategy, hiring, performance, development, rewards and compliance.

International recruitment (2 sections, 18 tools). Principles and recruiting in Asia, Latin America, Africa and the Middle East.

Distributed teams (4 sections, 70 tools). The move, the rules, tools, engagement, hiring, retention and security.

Who is teaching

I am Mike, the #1 HR instructor on Udemy, with 1,800,000+ course enrollments from 170,000 students, and the author of about 200 books on Amazon. I built the people system at Preply as it became a unicorn and worked at Wargaming, iDeals and Alfa-Bank across 20 years in HR. I hold PHRi, SHRM-CP and HCI sHRBP certifications and represent HRCI in Eastern Europe. I am also a founder and lead the strategy of my own academy.

At Wargaming in Minsk we studied whether to open a customer support centre in Brest. We looked at rent, salaries, how many specialists there were, which universities trained them, what vacancies and companies were already there. After the analysis we dropped the idea. In 2017 the company opened its first European office in Prague, chosen over options in France and Cyprus. A market is chosen on people and costs, not on a map.

How to use the course

Start with strategic planning, then culture, international HR, recruitment and distributed teams. Section and lecture titles show how many tools are inside, and each lecture description lists them by name.

What is included

• 40 lectures across 15 sections, 19.5 hours
• 39 downloadable resources: lecture presentations and 1 working file
• 268 tools across the lessons, including 25 services shown on screen
• Lifetime access to all materials
• Active instructor support in the Q&A section
• A Udemy Certificate of Completion

Where to start

Write the two countries you are considering and what you know about hiring there, then open the first section. Enrol now and start your first lesson today.

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