Digital Marketing Strategy: Channels, Funnel, AI, 550+ Tools

This course contains the use of artificial intelligence.

551 tools for digital marketing in one course: 384 ready-to-use AI prompts, templates, procedures, checklists, matrices and formulas, 107 models and methods, 48 services and apps shown on screen, and 12 downloadable tool files.

Open a lecture, take the tool, use it in your own marketing.

Why marketing spends and does not grow

A company posts on social media, runs some ads and sends a newsletter. Each channel has its own person and its own report. Nobody can say which channel brings clients and which only brings clicks. The brand says the same as the competitors. Leads go to sales and disappear there. More budget in this system gives more activity and the same result.

What changes after this course

You start with an audit and a strategy on one page. The budget is tied to numbers: cost of a client, lifetime value, return. The brand has a position and a voice. Each channel has a dashboard. Marketing and sales agree on what a good lead is and who does what with it. And AI takes the routine: texts, headlines, analysis of reviews, reports.

What is inside: 551 tools, counted lecture by lecture

You do not have to take this number on trust. Open any lecture and read its description: every tool inside is listed there by name.

• 384 ready-to-use tools inside the presentations:
• 144 ready AI prompts: marketing slogan generation, campaign headline generation, customer review analysis, lead scoring model
• 94 templates and sample documents: marketing strategy one-pager, annual marketing budget, positioning statement template, PR strategy template
• 52 step-by-step procedures and workflows: marketing budget development, growth sprint, AI brand audit, revenue funnel implementation
• 38 checklists: marketing strategy audit, brand name screening, crisis preparedness, CRM hygiene
• 22 scorecards, rubrics and matrices: competitor marketing channel matrix, messaging matrix, impact-effort matrix, RevOps maturity matrix
• 17 question lists and scripts: customer discovery interview script, marketing channel audit questions, marketing budget defense script
• 16 formulas and metric sets: marketing unit economics formulas, growth marketing metrics, revenue waterfall formula, automation ROI formula
• 1 other working tool
• 107 models and methods explained with examples: STP model, 4Ps marketing mix, blue ocean strategy, marketing attribution models, bow-tie funnel, Barcelona Principles
• 48 services and apps shown on screen, from a quick look to a detailed demo: Claude, ChatGPT, Perplexity, Gemini, Google Ads, Meta Business Suite, LinkedIn Campaign Manager, Manychat, SendPulse, Ideogram, Make and others
• 12 downloadable tool files: a channel test plan and 11 RevOps workbooks, including a unit economics calculator, a CEO dashboard, a CRM audit, a data quality scorecard and a tech stack audit

Where the tools are

• Strategy, budget and the marketing function (3 sections, 153 tools). First thirty days, market and competitors, strategy, budget, brand plan, digital channels, team structure and AI in marketing work.
• Brand (2 sections, 89 tools). Six layers of a brand, audit, positioning, messaging, identity, campaigns, dashboards and listening.
• Channels in practice and paid media (2 sections, 60 tools). Online presence, referral programmes, chatbots, email, content, SEO, paid search and paid social. These lessons show the channels on the example of recruitment marketing, promoting an employer to candidates; the mechanics are the same for a product.
• PR and reputation (2 sections, 62 tools). Communications strategy, narrative, spokespeople, crisis and reputation metrics.
• Revenue funnel, data and automation (2 sections, 97 tools). From lead to money, metrics, CRM, automation and rollout. 11 tool files are here.
• AI for content and analysis (2 sections, 125 tools). Prompt packs for work texts, briefs, creative work and research. A part of the prompts in these sections is for personal productivity and everyday tasks.

Who is teaching

I am Mike, the #1 HR instructor on Udemy, with 1,800,000+ course enrollments from 170,000 students, and the author of about 200 books on Amazon. I built the people system at Preply as it became a unicorn and worked at Wargaming, iDeals and Alfa-Bank across 20 years in HR. I hold PHRi, SHRM-CP and HCI sHRBP certifications and represent HRCI in Eastern Europe. I am also a founder and lead the strategy of my own academy.

In the academy, besides teaching, I am responsible for development and marketing. When I plan my actions, I ask what will give the biggest growth and do that first. The things that add most to the result usually do not take most of the time. I also check assumptions against numbers. I once asked a group how much it costs to show an advertising post to a thousand people on Facebook. Some said 200 dollars. I opened the account where we promote our courses and looked at the last 30 days: for a selected HR audience it was 6 dollars. As a rule, the price of a thousand impressions is from 1 to 10 dollars: one for a broad audience, ten for a narrow one.

How to use the course

Start with the first lecture and plan a four-week test of one channel. Then go through strategy, budget and brand in order. Channels, PR, the revenue funnel and AI can be opened when you need them. Section and lecture titles show how many tools are inside, and each lecture description lists them by name.

What is included

• 40 lectures across 14 sections, 23.5 hours
• 50 downloadable resources: 12 tool files and the lecture presentations
• 551 tools across the lessons, ready to copy into your own work
• Lifetime access to all materials
• Active instructor support in the Q&A section
• A Udemy Certificate of Completion

Where to start

Open the first lecture, download the channel test plan and choose one channel you will test for four weeks. Enrol now and start your first lesson today.

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