Marketing Strategy Development: Stand Out From the Crowd

Master the Six Key Steps for Developing an Effective Digital Marketing Strategy
(67) Ratings
10,682 students
Created by Anton Voroniuk

What you'll learn

  • How to create a comprehensive digital marketing strategy for your project
  • What is a digital marketing strategy and its main types?
  • Techniques for assessing the target market and competitive analysis
  • Strategies for comprehending market positioning and potential avenues for growth
  • Methods for pinpointing and analyzing the target audience
  • Tactics for understanding consumer behavior and needs
  • The idea and different types of brand positioning
  • How to create a compelling unique selling proposition
  • What is a marketing mix? Classic and extended marketing mix models
  • 4Cs, 4Rs, 3i, SIVA marketing mix models
  • Varieties of marketing communication channels and strategies for their selection
  • What is an omnichannel marketing, its benetits and difference from multichannel marketing
  • Insight into marketing budgeting and evaluating the outcomes of marketing endeavors
  • Main marketing metrics and their meaning
This course includes:
3.5 total hours on-demand video
0 articles
3 downloadable resources
38 lessons
Full lifetime access
Access on mobile and TV
Certificate of completion

Course content


  • To enroll in this course, all you need is the desire to become an expert in marketing strategy development


Are you ready to unlock the secrets to success in the ever-evolving landscape of digital marketing?

In today’s fast-paced world, having a strong digital marketing strategy is paramount to the success of any business or brand. Digital marketing has revolutionized the way businesses connect with their audience.

From social media to search engine optimization, email marketing to content creation, the possibilities are endless. But with so many tools and tactics at your disposal, it’s easy to feel overwhelmed. That’s where this course comes in.

Whether you’re a seasoned marketer looking to sharpen your skills or a newcomer eager to dive into the world of digital marketing, this course is designed just for you. We’ll take you on a journey through the fundamentals of digital marketing and empower you to craft a winning digital marketing strategy that drives results.

This course isn’t just about theory – it’s a 3.5-hour practical guide that covers SIX KEY STEPS IN DEVELOPING DIGITAL MARKETING STRATEGIES:

Step one: competitive analysis and target market selection. You will practically define the strengths, weaknesses, opportunities, and threats posed by your competitors, analyze the market, and divide it into segments.

Step two: target audience analysis. By completing this block, you will have a portrait of your target audience, including their demographics, and psychographic characteristics, as well as their needs and pain points, which will help you identify triggers that influence purchasing decisions.

Step three: defining brand or product uniqueness. After this step, you will know your product’s features and benefits that distinguish it from competitors and develop your own unique selling proposition.

Step four: marketing mix development. By completing this section, you will have defined a marketing mix for your product as well as tried different marketing mix approaches.

Step five: strategic marketing channel choice. During this step, you will identify relevant communication channels for your product and build an omnichannel way to reach your target audience.

Step six: budgeting, analyzing, and measuring results. After completing this stage, you will know what KPIs to use for analyzing your performance, understand how the marketing budget is formed, and how to forecast your ROMI.


  • SkillsBooster Academy team has over 15 years of experience in digital marketing and education. Over 600,000 specialists worldwide have enrolled in their online courses and changed their lives.

  • Yuliia Besedina is an expert practitioner in the field of commerce and marketing, with more than 20 years of experience on different levels of strategy building. She built marketing strategies for LG, HUAWEI, and SAMSUNG Electronics and founded the Marketing ART agency, which helps businesses build their marketing strategies.

  • The content of the course was made with assistance from Iryna Keush and Iryna Yapar, senior marketing managers who worked for such brands as Mondelez, Vodafone, Coca-Cola, Skyworth, Midea, and others.


  • Theory: 3.5+ hours of lectures with plenty of real-world examples. Lessons range from 3 to 15 minutes and are easy to follow.

  • Practice Materials: quizzes, checklists, PDFs, templates, and tasks to make the course more interactive and valuable.

  • Feedback and recommendations: We will check all the assignments you provide us and let you know what we think about them and how they could be improved.

  • 24/7 expert support: If you have any questions, we will always be willing to answer them.

  • Lifetime access to the course and all future updates.

  • Udemy certificate for completion.


This course comes with a 30-day money-back guarantee.

Ready to elevate your digital marketing skills and transform your marketing strategies? Enroll now and take the first step towards mastering the art of digital marketing!

Who this course is for:

  • Marketing professionals across different levels or those transitioning into marketing roles who want to strengthen their foundational knowledge and skills in developing comprehensive digital marketing strategies
  • Professionals from non-marketing backgrounds who are considering a career shift into marketing and need to familiarize themselves with marketing fundamentals and strategy development processes
  • Independent contractors or consultants offering digital marketing services to clients who aim to refine their strategic approach and expand their expertise in digital marketing strategy formulation
  • Individuals running their own businesses who want to develop effective digital marketing strategies to promote their products or services within competitive markets
  • Undergraduate or graduate students studying marketing or related disciplines who seek practical insights and guidance in crafting digital marketing strategies
  • Anyone who have a keen interest in marketing but lack formal education or training in the field
Free Online Courses with Certificates
Register New Account