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Google Analytics 4 (GA4): Become a Web Analytics Specialist!

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Learn how to increase your online marketing performance with analytical tools to effectively promote your business!
4.5
4.5/5
(818) Ratings
120,623 students
Created by Anton Voroniuk
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What you'll learn

  • Make decisions based on data
  • Work with Google Analytics
  • Link your Google Analytics and Google Ads accounts
  • Customize goals and events
  • Understand reach, conversion, and transactional analytics metrics
  • Work with e-commerce modules
  • Set up data transfers for advertising costs
  • Create and understand automatic custom reports
  • Configure custom alerts
  • Customize segments
  • Customize filters
  • Set up calculated indicators
This course includes:
4 total hours on-demand video
1 articles
4 downloadable resources
54 lessons
Full lifetime access
Access on mobile and TV
Certificate of completion
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Course content

Requirements

  • There are no requirements, but it is recommended to have an online project that you are currently working on.
  • Completing the course’s tasks will enhance your learning experience.

Description

In today’s digital age, the Internet’s pervasive influence and technological advancements have made web analytics an indispensable cornerstone for any successful online business.

Become a web analyst, a high-yield professional dedicated to processing, managing, and analyzing data across your company’s digital ventures and third-party traffic channels. Web analysts are essential in enhancing website efficiency, expanding subscriber bases, and increasing user visits. As the driving force behind data-driven decisions, web analysts are indispensable in diverse sectors, including IT companies, service providers, sales domains, e-commerce enterprises, video hosting platforms, and more. If you want to learn more about the dynamic world of web analytics and marketing, don’t hesitate to join us and embark on this transformative learning journey today!

IN OUR COMPLETE WEB ANALYTICS TRAINING, WE’LL BE DIVING DEEP INTO:

  1. What is web analytics and why is it needed?

  2. Aligning business goals according to the Smart-methodology

  3. Understanding key indicators, such as events, conversions, impressions, clicks, bounce rates, Click-Through Rate (CTR), return on investment (ROI), and customer lifetime value (LTV), etc

  4. An overview of basic and advanced web analytics tools that allow you to track and analyze large amounts of data (Google Analytics 4, Piwik PRO, SimilarWeb, Hotjar, Calltracking, Funnel io, and others)

  5. Mastery of essential skills for becoming a sought-after Web Analytics professional

  6. Analysis of differences between Google Analytics 4 and Universal Analytics

  7. Benefits of using Google Tag Manager

  8. An overview of the main elements of the Google Analytics 4 user interface and the report library

  9. Increasing data accuracy by removing internal IP data from Google Analytics 4 reports

  10. Setting up different types of Events, such as Automatically collected events, Enhanced measurement events, Recommended events, Custom events

  11. Conversion tracking with Google Analytics 4

  12. Audience targeting with Google Analytics 4

  13. Working with the URL Builder tool

  14. Customizing Standard and Custom reports in the Google Analytics 4

  15. Advanced analysis with Exploration in Google Analytics 4

  16. Installing an e-commerce tracking system

  17. Integration with various Google products (such as Google Tag Manager, Google Ads, Search Console, and others)

  18. Analysis of a variety of reports to formulate actionable conclusions

  19. Effective presentation of data

YOU’LL HAVE THE OPPORTUNITY TO LEARN SEO FROM TOP DIGITAL MARKETING PROFESSIONALS:

  • We have over 15 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status

  • I’ve personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others)

  • We’ve launched over 1,500 successful marketing strategies and campaigns throughout our careers

  • Over 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing

OUR SEO TRAINING INCLUDES:

Theory: 8+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow

Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable

Lifetime access to the course and any future updates

24/7 Support: If you have questions, I will always be willing to answer them

Complete the course and receive an Udemy certificate

TOOLS USED IN THE COURSE:

Google Analytics 4, Google Tag Manager, Tag Assistant, Google Search Console, Google Ads, DebugView, Piwik PRO, OptiMonk, Miro, and other important tools

SHOULD YOU BE WORRIED?

This course comes with a 30-day money-back guarantee

Enroll in this Google Analytics 4 course to start analyzing your project today!

Who this course is for:

  • Aspiring professionals interested in pursuing an online career – This Google Analytics course will give you the skills you need to pursue a career in digital marketing.
  • Marketers – This course will expand your skills and teach you how to work with different web analytics tools and correctly interpret data.
  • Entrepreneurs – Entrepreneurs will be able to use their newly acquired skills to conduct their own digital marketing. Learn to analyze data quickly, find growth points, and take control of your advertising team. You will be able to interpret the indicators and optimize advertising campaigns correctly. Everything in this course will help increase conversions and maintain your budget.
  • Internet Marketers – This course will help you master web analytics by teaching you how to analyze traffic and advertising campaigns systematically. After completing this course, you will bring more value to your company and further your career.
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