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Executive Diploma in Marketing Management

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Marketing Principles, Management and Strategy, Targeting, Segmentation, Pricing, 4P, SWOT, Promotion, Marketing Control
4.2
4.2/5
(430) Ratings
27,422 students
Created by MTF Institute of Management, Technology and Finance
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What you'll learn

  • Introduction to Marketing Management
  • Principles of marketing management effectiveness
  • Target market analysis
  • Segmentation and positioning
  • Development of a marketing package
  • Pricing
  • Distribution and promotion
  • Marketing Management and Сontrol
  • Targeting
  • Segmentation
  • 4P
  • SWOT
This course includes:
2 total hours on-demand video
0 articles
8 downloadable resources
16 lessons
Full lifetime access
Access on mobile and TV
Certificate of completion
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Course content

Requirements

  • No special requirements. Course for any who want to build a career at marketing and management

Description

What you’ll learn

  • Whats is Marketing Management nowadays

  • The theory of Marketing Management

  • Principles of marketing management effectiveness

  • Target market analysis

  • Segmentation and positioning

  • Development of a marketing package

  • Pricing

  • Distribution and promotion

  • Marketing Management and Сontrol

Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 208 countries and has been chosen by more than 380,000 students.

Course Plan:

1. Introduction to Marketing Management

2. Principles of marketing management effectiveness

3. Target market analysis

4. Segmentation and positioning

5. Development of a marketing package

6. Pricing

7. Distribution and promotion

8. Marketing Management and Сontrol

Course Instructor: Zhansaya Berdikulova,

Regional Coordinator of the leadership development project in schools of Kazakhstan,
certified coach, leadership development coach

Master of Economic Sciences of M.Auezov South Kazakhstan University

A little about me:

My name is Zhansaya, but for you I’m just Saya

For the last 10 years, I have been teaching adults and children leadership, communication, conflict management, decision-making, planning – all the flexible skills necessary for life and work.

In addition, I teach trainers and teachers who further transfer this knowledge and skills. Higher economic education in the field of management and marketing helps me to lead leadership not only as a life skill, but also as a professional for becoming top managers and managers.

I wish you new knowledge and hope that the course will be useful and effective for you!

Let’s get started!

Linked Topics:

  • Marketing Fundamentals

  • Management Fundamentals

  • Business Fundamentals

Who this course is for:

  • Course for any who want to build a career at Marketing
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