EVP: Employer Value Proposition People Believe, 330+ Tools

This course contains the use of artificial intelligence.

Everyone has an EVP. Only a few make it work: most companies repeat “friendly team, comfortable office, competitive salary” for years, and good candidates scroll past. Here are 332 tools to build one people believe: 204 ready-to-use checklists, templates, question lists, procedures and AI prompts, 67 models and methods, 42 services shown on screen and 19 working files.

Open a lecture, take the workbook, and audit your EVP this week.

Why most EVPs change nothing

The EVP is written once, put on the career site and forgotten. Job ads, interviews and the first months at work tell a different story, and nobody measures whether the promise attracts or keeps anyone. So the budget goes into visuals, while the reasons people join and stay are never asked about.

What changes after this course

You audit what you actually offer, build an EVP from research, and carry it into job ads, interviews, onboarding and internal communications. You measure its effect on hiring and retention, and the experience employees have matches what the brand promises.

What is inside: 332 tools, counted lecture by lecture

You do not have to take this number on trust. Open any lecture and read its description: every tool inside is listed there by name.

• 58 downloadable resources: lecture presentations plus 19 working files, including EVP audit, canvas, architecture and gap analysis workbooks and an EVP ROI calculator
• 204 ready-to-use tools inside the presentations:
• 44 checklists: EVP truthfulness, strong EVP, EVP onboarding, EVP effectiveness
• 39 templates and sample documents: EVP Canvas, EVP ROI calculator, EVP gap analysis matrix, EVP core statement
• 36 question lists and scripts: EVP interview guide, EVP authenticity test, EVP first call script, EVP exit interview guide
• 34 step-by-step procedures: EVP audit, EVP design, EVP content plan, EVP improvement cycle
• 19 ready AI prompts: EVP statement generation, employee review analysis, EVP cliché audit, EVP job rewrite
• 17 scorecards, rubrics and matrices: EVP gap scenarios matrix, EVP pillar selection matrix, EVP audit rubric, employer brand positioning
• 9 formulas and metric sets and 6 other working tools: EVP audit metrics, EVP quality metrics, candidate experience survey, employee EVP pulse survey
• 67 models and methods explained with examples: Gartner EVP model, Deloitte employee experience model, stay interviews, Total Rewards model
• 42 services shown on screen, including LinkedIn, ChatGPT, Lever, Bonusly, 15Five and Google Forms

Where the tools are

EVP strategy and audit (2 sections, 30 tools). EVP as a business strategy, the career site, job ads and social media audit.

Building and messaging the EVP (2 sections, 32 tools). Talent brand, business strategy, job postings, interviews and social media.

Measuring impact (1 section, 19 tools). Time to hire, offer acceptance and retention.

Delivering the EVP inside (2 sections, 94 tools). Employee experience and internal communications.

Employer brand and analytics (1 section, 50 tools). Strategy, EVP analytics and reporting.

Engagement and HR marketing (2 sections, 133 tools). Engagement as part of the EVP, activating and measuring it.

Who is teaching

I am Mike, the #1 HR instructor on Udemy, with 1,800,000+ course enrollments from 170,000 students, and the author of about 200 books on Amazon. I built the people system at Preply as it became a unicorn and worked at Wargaming, iDeals and Alfa-Bank across 20 years in HR. I hold PHRi, SHRM-CP and HCI sHRBP certifications and represent HRCI in Eastern Europe.

At Wargaming I launched an internal EVP survey: people chose up to five factors and answered three questions, what attracted them, what keeps them from looking around and what motivates them every day. After my research into recruiting, motivation and retention problems there, I was asked to plan how to spend about $1.5 million on the employer brand most effectively.

How to use the course

Start with the EVP audit, then build and message the EVP and measure its impact. Section and lecture titles show how many tools are inside, and each lecture description lists them by name.

What is included

• 40 lectures across 11 sections, 21 hours
• 58 downloadable resources: lecture presentations and 19 working files
• 332 tools across the lessons, including 42 services shown on screen
• A 10-question practice test, a quiz and a role play
• Lifetime access to all materials
• Active instructor support in the Q&A section
• A Udemy Certificate of Completion

Where to start

Ask five recent hires why they joined and five long-serving employees why they stay, then open the EVP audit lecture. Enrol now and start your first lesson today.

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