Digital Marketing Strategy For E-Businesses
This course is designed for small online business owners, freelancers, and new marketing managers looking to build a strong yet simple business and marketing strategy quickly. By the end of the course, you will have a fully developed business and marketing template tailored to your own business, ready for implementation.
Drawing from best practices used by top companies and over a decade of hands-on experience in e-commerce and marketing management, this course provides practical, actionable techniques to help you grow and optimize your business effectively. Whether you’re just starting out or looking to refine your existing strategy, this course will equip you with the tools and insights needed for success.
In this course, you will:
– Find business opportunities online through free keyword research tools
– Determine the most promising niches through discovered niches and opportunities analysis
– Understand your (potential) competitors, their products and values, and where to position yourself
– Define your product’s value points and how you will appeal to your customers
– Understand your target customer through a buyer persona, cultural matrix and personality styles
– Use top influence principles that top companies use to sell their products – and how to apply it to your website
– Create an appealing brand using branding best-practice
– Define your business strategy and marketing objectives
– Create appealing copy using classic copywriting techniques and AI models
– Design converting blog posts and organize them using the premade Marketing Calendar
– Optimize your website’s design and structure using best-practice UI/UX design for conversions
– Price your products and use pricing tips and tricks to increase sales
