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Crafting Contagious Content: Unlocking the Secrets of Viral Marketing

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Have you ever wondered what makes certain things popular while others remain unnoticed? Do you want to learn the secrets behind viral marketing and social influence? This course will delve into the science of why some ideas catch on and spread like wildfire, while others fade into oblivion. Through engaging modules and practical examples, you will discover the key principles and strategies to create contagious content that resonates with your audience.

What You’ll Learn

  • Understand the science behind why some ideas go viral
  • Learn the key principles of contagious content creation
  • Discover how to leverage social influence to maximize your reach
  • Master the art of word-of-mouth marketing
  • Analyze successful marketing campaigns and apply insights to your own projects

 

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Skills You’ll Gain

  • Social Network
  • Viral Marketing
  • Marketing
  • Marketing Strategy

 

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Ever wondered why some things become popular, and other don’t? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You’ll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence.

Drawing on principles from his best-selling book, “Contagious: Why Things Catch On,” Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you’ll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on.

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