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Claude for Sales Teams: AI Sales Workflows with Claude AI

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Use Claude AI to qualify leads, prep sales calls, write outreach and run deal reviews with Projects, Skills, Artifacts
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Created by PapaHR ★ 170K students: Courses in Human Resources, HR, SHRM, AI Talent Analytics, HRMS, HRIS, CIPD, Claude, HRCI, PHR, Rewards
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What you'll learn

  • Set up Claude for a whole sales team: choose the plan, count seat cost and configure admin settings in one day
  • Score every inbound lead with one fit-and-intent model and a Claude Artifact calculator, and route hot leads within the hour
  • Build a one-page meeting brief in 10 minutes from email, calendar, CRM and Claude Research
  • Turn your team’s best emails into Claude Skills that write outreach and follow-ups in one team voice
  • Create an Account Project for each key client so Claude remembers the full deal history
  • Build buyer-facing Artifacts: an ROI calculator with payback in months, a mutual action plan and a battlecard
  • Run a 30-minute pipeline review with a red-flag prompt and a bank of 27 deal review questions
  • Package your Skills and connectors into a team plugin and roll Claude out in 30 days
  • Learn with Mike Pritula, the #1 HR instructor on Udemy, alongside 2,000,000+ of his Udemy students
This course includes:
5.5 total hours on-demand video
0 articles
21 downloadable resources
8 lessons
Full lifetime access
Access on mobile and TV
Certificate of completion
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Course content

Requirements

  • No coding or technical background needed
  • A Claude account: the Free plan works for most exercises; Research, plugins and team sharing need a paid plan
  • Basic experience in B2B sales: leads, meetings, email, a CRM
  • Optional: access to your company CRM, email and calendar to connect them to Claude

Description

This course contains the use of artificial intelligence

Your sellers already use AI. The problem is that every one of them starts from an empty chat, explains the product again and pastes the same client emails every day.
This course turns Claude into one shared sales workspace, so every rep qualifies leads, prepares meetings and writes emails with context that is already there.

Most sales teams buy AI seat by seat and hope for the best. One rep has great prompts in personal notes, another writes emails the way nobody else on the team does, and the manager has no idea who uses what. Client data ends up in personal accounts. Hours go into prep work that Claude could do in minutes, and hot leads still wait a day for a reply.

After this course your team works differently. Every key account has a Claude Project that remembers the whole history. Every inbound lead gets the same score and the right action. Before every external meeting there is a one-page brief built from email, calendar, CRM and Research. Emails sound like one company, because the team voice lives in Claude Skills, not in one person’s head. Buyers get an ROI calculator and a mutual action plan they can forward to their finance director. And the pipeline review finds the deals that are quietly dying before they fall out of the forecast.

The course is taught by Mike Pritula, the #1 HR instructor on Udemy with more than 2,000,000 students on Udemy, founder of Pritula Academy with 170,000+ students, PHRi, SHRM-CP and HCI sHRBP certified. Mike built the HR system of the unicorn Preply, worked at Wargaming and iDeals, and runs the strategy of his own academy, where AI tools are part of daily work.

First you set up Claude for the team: the right plan, seat cost, admin settings and seven rules for customer data. Then you move through the work before the deal: Account Projects, lead scoring, meeting prep with connectors and Research, and outreach Skills in your team voice. Next you work on the deal itself with buyer-facing Artifacts and deal reviews. Finally you package everything into one team plugin and roll it out in 30 days.

Every feature, plan and price in the course was checked on official Anthropic pages when the course was made, with a clear split between the Free plan and paid plans. All demonstrations are shown as clean interface mockups, so you can follow them on any plan.

What’s included:

  • Lifetime access to all materials
  • Active instructor support in Q&A
  • Udemy Certificate of Completion
  • Practical assignments on your own team, clients and pipeline
  • Ready tools: setup planner, lead score calculator, meeting brief builder, Skill builder, ROI calculator, mutual action plan, deal review kit, team plugin skeleton and a 30-day rollout plan
  • A section with additional courses, tools and resources

Sales teams that set Claude up properly now will answer leads faster and walk into meetings better prepared than the teams still pasting emails into empty chats. Every month you wait, your competitors’ sellers get more hours back for customers.

Enroll now and start your first lesson today.

Who this course is for:

  • Account executives and SDRs who want Claude to do the prep work before calls and emails
  • Sales managers and team leads who want one Claude setup for the whole team
  • Sales operations and RevOps specialists responsible for tools, CRM data and rollout
  • Founders who sell and want a faster way to qualify leads and prepare meetings
  • Account managers and customer success teams working with long, multi-person deals
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