Brand Management: Aligning Business, Brand and Behaviour is a comprehensive course that delves into the crucial aspects of brand management, offering valuable insights on how brands can be transformed into an integral part of organizational culture and business strategy. Led by esteemed instructor Nader Tavassoli, this course is designed to equip learners with the essential skills needed to create, maintain, and enhance brands in today’s competitive landscape.
What You’ll Learn
- Building brands from an organizational perspective
- Leading brand-led culture change with HR practices
- Managing brands in diverse environments
- Measuring brand health internally and externally
- Valuing and capturing returns on brands
Skills You’ll Gain
- Corporate Branding
- Brand Marketing
- Brand Management
- Brand Identity
In Brand Management: Aligning Business, Brand and Behaviour, Professor Nader Tavassoli of London Business School explores the dynamic nature of brands, emphasizing their role as experiential touchpoints rather than mere visual identities. By shifting the focus from traditional brand concepts to holistic brand experiences, learners are introduced to a new paradigm that views brands as drivers of internal culture and behavior.
- Gain a broader organizational perspective on brand building
- Lead brand-led culture change through human resource practices
- Develop brands in multi-brand companies, diverse cultures, and geographies
- Measure brand health internally and externally
- Assess returns on brands within the organization
Moreover, this course enables learners to enhance their
Head: Understanding of evolving brand management practices,
Heart: Motivation to drive brand value across organizations, and
Hands: Application of learned concepts into practice.
Advertisements
Advertisements
