Account Based Marketing: B2B Marketing, Lead Generation

Get Qualified B2B Leads Quickly! Step-by-Step ABM Strategy with Real Examples | Sales Funnels, Business Development
(149) Ratings
11,569 students
Created by Dekker Fraser, MBA

What you'll learn

  • Account Based Marketing
  • Account Base Marketing
  • ABM
  • Demand Generation
  • Account Based Marketing Strategy
This course includes:
5 total hours on-demand video
0 articles
3 downloadable resources
55 lessons
Full lifetime access
Access on mobile and TV
Certificate of completion

Course content


  • No prerequisites


Attention B2B Marketers, Salespeople & Entrepreneurs!

Are you looking to generate short-term pipeline and revenue? Are you excited about the prospect of account-based marketing but don’t really know where to start? I’m going to show you, step-by-step, how to create account-based marketing campaigns to generate pipeline.

Learn how to:

  • Generate pipeline revenue and qualified leads quickly

  • Execute an ABM advertising campaign in LinkedIn

  • Generate millions of dollars in pipeline revenue (theoretically, no promises!)

  • Develop an account-based marketing strategy for content and email nurturing

  • Replicate the success of high-impact ABM direct mail campaigns

  • How to do account-based targeting and advertising through Twitter, Google, and Facebook

  • Build a targeted list used using various methods

  • Track performance using the latest ABM-style marketing funnels

  • Identify and leverage people who influence your target accounts

  • Integrate cold email and other tactics into your ABM campaigns

This course is primarily for business-to-business marketers who want to start executing an account-based marketing strategy to generate pipeline revenue. Entrepreneurs, product managers, salespeople, and business development managers may also benefit from this course.

This course includes real case studies, step-by-step instructions on building campaigns, some strategic frameworks in action, and advice from a veteran marketing executive.

I have 11 years of experience marketing for companies including Sony and a Google-backed startup. I also have an MBA in marketing from the Kellogg School of Management, taught college-level marketing, and published numerous marketing books. I am also a program advisor for a university MBA program.

Who this course is for:

  • B2B Marketers
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