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Account-Based Marketing – ABM: Increase Your B2B Efficiency

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Implement a new ABM marketing strategy to enhance the number of clients and their quality in B2B
4.3
4.3/5
(208) Ratings
26,971 students
Created by Anton Voroniuk
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What you'll learn

  • What are ideal accounts? How to identify them for promoting your offers
  • How to get information about a target accounts through LinkedIn Sales Navigator and email outreach tools
  • What is competitive analysis? What methods and tools are available for this? How do you use them
  • Understand the specifics of account based marketing
  • How to build an account-based strategy and maximize its efficiency
  • How to use ad launch and email marketing methods
  • How to work with analytical tools
  • What are marketing and content funnels and how they work
  • Understand how to communicate with accounts to engage them in your product
This course includes:
1.5 total hours on-demand video
4 articles
7 downloadable resources
31 lessons
Full lifetime access
Access on mobile and TV
Certificate of completion
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Course content

Requirements

  • It is preferred to have a basic knowledge of the digital marketing industry, but not necessary
  • It is recommended to have an online project that you want to work on

Description

Do you want to know how to increase your company’s sales? Are you looking for an approach that will help you cut down on the mess in your lead generation and get only targeted leads?

Account-Based Marketing (ABM) is the best solution if you want either of those things

This approach is becoming increasingly popular among businesses because it has a positive impact on revenue in B2B and relationships within sales and marketing teams. According to HubSpot analytics, 57% of professionals who use ABM in their companies have already got targeted 1,000 accounts or more

This is a brilliant solution to 5X your conversion rate and cut down on marketing costs

What’s best is that you don’t need to stop your existing marketing strategy; you can use ABM as an adjustment to your existing marketing efforts

In this course, we will share the best ABM strategies and tactics for acquiring only targeted clients to grow your business and increase your lifetime value for B2B

WHAT WILL YOU GET AFTER COMPLETING THIS ABM COURSE?

  • You will understand how account-based marketing works

  • You will be able to create your own account-based marketing strategy

  • You will define your top account list

  • You will create your ideal customer profile (ICP)

  • You will use different Snovio, LinkedIn Sales Navigator, Hunter, SimilarWeb, Serpstat, etc., to get data about your clients or competitors

  • You will engage your ABM targets through different channels of communication like email, social media or targeted advertising

  • You will make your strategy omnichannel

  • You will learn about what sales funnels are

  • You will automate the process of visiting LinkedIn profiles, inviting prospects to connect, and sending drip campaigns to generate leads

  • You will use AI tools (ChatGPT) to effectively communicate with clients

  • You will proceed with a comprehensive analysis of your ABM activities

WHAT ELSE DO WE OFFER IN OUR ABM COURSE?

  • Practice. Practice. Practice. Our course contains plenty of manuals which help you tailor account-based marketing not only in theory

  • Сhecklists and templates you can use for your different real projects

  • A free copy of the book “Cutting-edge digital marketing”

  • Lifetime access to the course and its updates

  • A certificate from Udemy upon completion of the course

LEARN ABOUT ACCOUNT-BASED MARKETING FROM THE TOP INTERNET MARKETING PROFESSIONALS:

  • Anton Voroniuk has obtained a vast number of digital marketing qualifications and certifications, such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads 360 Certified, and others

  • Alisa Kyrychok has been helping companies achieve their goals through personalized mass communication for over 9 years. Her EmailConsulting agency aids B2B, B2C, and B2G businesses in automating communications with their target audiences through email, SMS, SMM, Messenger, Viber, and more

  • Webpromo, where Anton Voroniuk is the co-owner, has over 14 years of experience in internet marketing. This agency is a Google Premier Partner and a Facebook Marketing Partner and has launched over 2,000 successful marketing strategies and campaigns

  • More than 500,000 internet marketers have enrolled in SkillsBooster courses. We train specialists for strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketing

ONLY 2.5 HOURS OF COURSE TRANSFORM YOUR MARKETING EFFORTS ON YEARS

SHOULD YOU BE WORRIED?

This course comes with a 30-day money-back guarantee! So, you can get your money back if these tactics don’t bring results to your business

JUST START ACTING!

Click “Enroll now” and start attracting only targeted clients to get more conversions!

Who this course is for:

  • Marketers who wish to implement this strategy or work with it in the future
  • Business owners who desire to increase the client count and connect marketing with sales
  • Account managers and salespeople who want to increase their B2B sales percentage
  • Anyone who is interested in understanding the basics of account-based marketing
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