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Google Ads Masterclass: Search, Display & AI

Name: Google Ads Masterclass: Search, Display & AI
Availability: InStock
Rating: 5 (5 reviews)
Author: Starweaver Experts

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Search, display, video, shopping, bidding, conversion tracking, and AI Tooling

 5/5

(5) Ratings

13 students

Marketing

Created by Starweaver Experts

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What you'll learn

Explain the Google Ads platform, the auction model, and how to operate an account end to end.
Identify high-intent keywords and select the right search ad formats for each campaign goal.
Apply ad extensions, dynamic insertion, and creative production to lift click-through and conversions.
Apply bidding strategies and budget planning that align with each campaign’s objective.
Implement Display Network campaigns with the right targeting layers for upper-funnel demand.
Develop conversion tracking, attribution, and reporting systems that drive accurate decisions.
Build remarketing campaigns using audiences and the shared library across the account.
Evaluate and apply specialized campaigns including video, shopping, app, AI tooling, and automation.

This course includes:

8.5 total hours on-demand video

17 articles

8 downloadable resources

138 lessons

Full lifetime access

Access on mobile and TV

Certificate of completion

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Course content

Requirements

Basic understanding of digital marketing and online advertising concepts is recommended.
Familiarity with web browsers, websites, and common online business terminology.
A Google account to access Google Ads, Google Analytics 4, and related Google tools.
No prior Google Ads experience is required. The course starts with account setup and gradually progresses to advanced campaign management, bidding strategies, AI-powered features, and performance optimization.
An optional advertising budget (or Google promotional credits, where available) is helpful for completing practical exercises, but learners can follow demonstrations and most hands-on activities without spending money.

Description

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Google Ads is the largest paid advertising platform in the world and the fastest path to put a product, service, or brand in front of buyers who are actively searching. The platform now spans search, display, video, shopping, app, and AI-driven Performance Max campaigns, each with its own bidding logic, creative formats, and measurement requirements. Marketers who understand the full surface area of Google Ads can produce profitable campaigns across every customer journey stage, while those who do not waste budget on the wrong format, the wrong keyword, or the wrong audience.

This course teaches Google Ads end to end. Learners move from account setup and the auction model through keyword research, search ad copy, the full extensions library, bidding strategies, budget planning, Display Network campaigns, conversion tracking, remarketing, and into specialized campaigns covering video on YouTube, shopping with Merchant Center, app campaigns, Demand Gen, and Performance Max. The course closes with the Google Ads automation and AI surface, including Scripts, Rules, Asset Studio, Drafts and Experiments, and Google’s Gemini AI integration inside Google Ads.

By the end of the course, learners will have built and optimized live or simulated campaigns across search, display, video, shopping, and remarketing, configured conversion tracking and attribution, used Asset Studio to produce ad creative, and applied Google’s AI tooling to accelerate research, copywriting, and optimization. The result is a portfolio of real campaign work and a complete operating manual for the Google Ads platform.