This course contains the use of artificial intelligence.
Master AI Fundamentals and Apply Artificial Intelligence to Real-World Product Management
Artificial Intelligence (AI) is changing how products are researched, designed, built, and delivered. For Product Managers, understanding AI is becoming an essential skill—not because every PM needs to become a data scientist or machine learning engineer, but because better AI knowledge leads to better product decisions.
Welcome to AI Fluency Foundations for Product Managers, a practical, beginner-friendly course designed to help you understand Generative AI, Large Language Models (LLMs), Machine Learning, AI Agents, and AI-Powered Product Development.
Whether you’re an aspiring Product Manager, Product Owner, Senior Product Manager, or Product Leader, this course will help you confidently navigate the rapidly evolving world of AI Product Management.
What Will You Learn?
You’ll develop a strong foundation in essential Artificial Intelligence concepts and discover how to apply them throughout the Product Management Lifecycle.
Key topics include:
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AI Fundamentals: Understand Artificial Intelligence, Machine Learning, Deep Learning, Predictive AI, and Generative AI.
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Large Language Models (LLMs): Explore tokens, context windows, model capabilities, hallucinations, and limitations.
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AI Agents and Agentic AI: Understand autonomous workflows, tool use, AI assistants, and human-in-the-loop decision-making.
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Prompt Engineering: Learn effective prompting techniques to improve productivity, research, analysis, and communication.
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Retrieval-Augmented Generation (RAG): Understand embeddings, vector databases, semantic search, and knowledge-grounded AI.
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AI Product Strategy: Identify AI opportunities, evaluate business value, and prioritize AI-powered features.
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AI-Powered Product Discovery: Use AI for customer research, competitive analysis, market research, and user feedback.
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AI Product Requirements: Create PRDs, user stories, acceptance criteria, and AI feature specifications.
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AI Evaluation: Understand model performance, accuracy, reliability, latency, cost, and quality metrics.
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Responsible AI: Explore AI ethics, governance, privacy, security, bias, transparency, and risk management.
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AI Product Roadmaps: Evaluate opportunities and plan AI adoption, experiments, and product launches.
Learn Through Practical Product Management Scenarios
This isn’t another course filled with complicated algorithms or abstract technical explanations.
You’ll work through BrightDesk, a realistic SaaS customer support case study, applying AI concepts to everyday product challenges.
Through hands-on exercises, practical assignments, decision frameworks, and product management templates, you’ll practice evaluating AI solutions, writing product requirements, identifying risks, and developing an AI product strategy.
You’ll also complete a capstone project that brings together AI fundamentals, product discovery, feature prioritization, evaluation, and launch planning.
Who Should Take This Course?
This course is ideal for Product Managers, Associate Product Managers, Product Owners, Technical Product Managers, Product Leaders, Business Analysts, Product Consultants, and professionals transitioning into AI Product Management.
No programming experience, machine learning background, or advanced mathematics is required.
Why Enroll?
The future of product management isn’t simply about adding AI features. It’s about knowing when AI creates genuine customer value, how to evaluate its limitations, and how to make informed product decisions.
Build your AI literacy, Generative AI fluency, AI strategy skills, and product leadership confidence through practical examples you can apply immediately.
Start building the AI fluency every modern Product Manager needs!
