This course contains the use of artificial intelligence.
500 tools for competitive strategy in one course: 17 downloadable tool files, 320 ready-to-use templates, procedures, AI prompts, checklists and formulas, 103 models and methods, and 60 services and apps shown on screen.
Open a lecture, take the tool, use it on your own market.
Why competitor analysis rarely changes a decision
Most competitor analysis is a slide with logos and a list of features. It repeats what competitors say about themselves and confirms what the team already believed. The useful information was never published for you: who they hire, what they test, where they spend, how their customers describe them. And even good findings often stay in a report, because nobody turned them into a decision.
What changes after this course
You collect information from open sources with search techniques most people do not know. You diagnose the market and the competitors in the first 30 days. You frame the business question before answering it and check your own conclusions for bias. You position your brand against what you found. And you bring it all to a strategy session that ends with owners, metrics and milestones.
What is inside: 500 tools, counted file by file
You do not have to take this number on trust. Open any lecture and read its description: every tool inside is listed there by name.
- 17 downloadable tool files: a competitor signal readout, an elicitation tracker, a stakeholder register, an interview script, a requirements traceability matrix, a process analysis, a process improvement proposal, a change impact analysis and KPI dashboards
- 320 ready-to-use tools inside the presentations:
- 107 templates and sample documents, including search query packs: Google Dorks query pack, competitor product assortment comparison, market review report outline, marketing strategy one-pager
- 53 step-by-step procedures and workflows: OSINT investigation, low-budget market research, marketing strategy development, AI marketing implementation
- 40 ready AI prompts: SWOT analysis, customer review analysis, ROMI analysis, positioning generation workflow
- 37 question lists and scripts: customer discovery interviews, marketing channel audits, brand perception surveys, source credibility assessment
- 35 checklists: OSINT workstation preparation, marketing strategy audit, AI integration readiness, information verification
- 27 scorecards, rubrics and matrices: PESTEL analysis, competitor marketing channel matrix, price-value positioning map, Ansoff matrix
- 16 formulas and metric sets: marketing performance metrics, growth marketing metrics, AI marketing project metrics, brand health metrics
- 5 other working tools: MoSCoW prioritization, Cynefin framework, brand architecture decision worksheet
- 103 models and methods explained with examples: Porter’s five forces, blue ocean strategy, STP model, Business Model Canvas
- 60 services and apps shown on screen, from a quick look to a detailed demo: Shodan, Intelligence X, SpiderFoot, Visualping, Google Alerts, Hunter, RocketReach, Claude, Perplexity and others
Where the tools are
- Intelligence and advanced search (2 sections, 77 tools). Open source intelligence, browser setup, Boolean and X-ray search, Google Dorks, finding people and contacts. Most of the 60 services are here.
- Market diagnosis, money, brand and channels (2 sections, 117 tools). A market position audit, competitor diagnosis, budget and return on marketing, positioning, digital channels.
- Team and technology (36 tools). Structuring the function and AI in competitive work.
- Framing, modelling and defending the analysis (2 sections, 116 tools). 16 of the 17 tool files are here.
- Judging the evidence and deciding under uncertainty (2 sections, 45 tools). Logic, biases, source quality, decision models.
- Positioning, identity, campaigns and monitoring (2 sections, 89 tools).
- The strategy session and execution (2 sections, 54 tools).
Who is teaching
I am Mike, the #1 HR instructor on Udemy, with 1,800,000+ course enrollments from 170,000 students, and the author of about 200 books on Amazon. I built the people system at Preply as it became a unicorn and worked at Wargaming, iDeals and Alfa-Bank across 20 years in HR. I hold PHRi, SHRM-CP and HCI sHRBP certifications and represent HRCI in Eastern Europe. I am also a founder and lead the strategy of my own academy.
At Wargaming I counted our real competitors with open data. A competitor audit answers two simple questions: where your people go and where they come from. I set the LinkedIn filters by current and past employer and in a few minutes saw the companies that people actually moved between. They were not always the ones we called competitors. And at Alfa-Bank I saw the old approach to strategy: consultants wrote a very long document, it was classified, and it was kept in the safe of the bank’s president. A strategy that cannot be opened and updated every quarter does not guide anyone.
How to use the course
Go in order if you are building a competitive analysis from zero: search, diagnosis, framing, evidence, positioning, session. Or open the section you need now: section and lecture titles show how many tools are inside, and each lecture description lists them by name.
What is included
- 40 lectures across 14 sections, 21 hours
- 55 downloadable resources: 17 tool files and the lecture presentations
- 500 tools across the lessons, ready to copy into your own work
- Lifetime access to all materials
- Active instructor support in the Q&A section
- A Udemy Certificate of Completion
Where to start
Pick one competitor. Open the Start Here lecture, download the competitor signal readout and fill it in for that company. Enrol now and start your first lesson today.
