Search Engine Optimisation: Grow Free Google SEO Traffic

Complete Guide to SEO including On-Page, Off-Page, Technical, Link Building, Local & Google Search Console
(163) Ratings
23,901 students
Created by VendLab Ecommerce School

What you'll learn

  • Understand how search engines work including crawling, indexing and ranking
  • Learn how to use Google Search Console to monitor search engine performance and identify errors
  • Research keywords the most appropriate keywords for which to optimise your site
  • The importance of link building and link building strategies
  • Local SEO: Driving traffic to your local business
  • Monitoring keyword performance
  • Black Hat and What Hat SEO. Avoiding falling foul of Google’s rules
  • Technical SEO: Configuring your website to maximise search engine performance
  • On-Page SEO: How to write optimise content
This course includes:
2.5 total hours on-demand video
0 articles
15 downloadable resources
22 lessons
Full lifetime access
Access on mobile and TV
Certificate of completion

Course content


  • No prior knowledge or experience of selling online is required before starting this course. You will, however, require basic computer and internet skills.
  • A computer with an internet connection! You will also need a text editor (e.g. Microsoft word or Google Docs) and a spreadsheet (e.g. Microsoft excel or Google sheets).


Learn how to grow your website’s natural search engine traffic from Google and Bing – the world’s largest Search Engines. Search Engine Optimisation is one of the most cost-effective marketing channels and a great opportunity for entrepreneurs to increase sales.

This course is taught by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $5 million/year. Trevor Ginn has over 15 years of generating sales through organic search engine traffic. He will show you how to:

  • Understand how Search Engines work, including crawling, indexing and ranking

  • Identify the best links for your business and start a link-building campaign

  • Avoid breaking Google’s rules

  • Optimise your site for search (Technical SEO)

  • Research and identify the best keywords for your business

  • Identify the different elements of an HTML page and how they contribute to your performance

  • Create Search Engine Optimised Content (On-Page)

  • Track your performance using Google Search Console and fix errors

  • Monitor your natural search performance

Each section has a written course summary, and once purchased, this course is available to students forever.

Course content and overview

This course is for you if you have just launched a new website or are a more experienced website owner looking to increase natural search engine traffic and boost sales. The course comprises of 8 detailed sections, each of which tackles an aspect of Search Engine Optimisation. After completing the course, you will be able to:

  • Ensure your site setup will maximise performance

  • Select the right keywords for your business

  • Create Search Engine Optimised content

  • Launch a link-building campaign

  • Optimise your business for local search

This course distils the instructor’s enormous experience of search engines and selling online into 25+ digestible lessons. He is always happy to answer questions and loves hearing from students.

Who this course is for:

  • This course is suitable people who are new to SEO (Search Engine Optimisation), but will also be of interest to website owners who are looking to improve their organic traffic.
  • This course includes downloadable guides which are a great reference for sellers of all abilities.
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