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Product Marketing: Go To Market Strategy (GTM)

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Effective go to market strategy including a go to market calendar and a full strategy for a great product launch
4.6
4.6/5
(5) Ratings
1,772 students
Created by Alex Genadinik
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What you'll learn

  • Create a winning and effective go to market strategy
  • Create a marketing calendar for your go to market strategy
  • Apply agile marketing and marketing sprints to make your team more efficient
  • Have a tremendous launch!
This course includes:
2 total hours on-demand video
0 articles
0 downloadable resources
30 lessons
Full lifetime access
Access on mobile and TV
Certificate of completion
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Course content

Requirements

  • There are no prerequisites, just a love for learning, and an open mind

Description

Have an amazing launch, and long-term marketing success by creating a winning strategy and being organized with a marketing calendar!

CREATING A WINNING STRATEGY

I’ll help you strategize your launch and long-term marketing in a sophisticated way by using existing marketing patterns which you can apply to just about any business.

In this course, I’ll show you common popular types of businesses, that the most effective marketing strategies they tend to use. That will help to take the guessing out of your situation.

FULLOW A MARKETING CALENDAR

We’ll go over how to create a pre-launch marketing calendar that starts two months before your launch date. We’ll go over what you should put in your marketing calendar every day in order to build up to an amazing launch.

A marketing calendar will help you prepare every single one of your marketing strategies to be effective on launch date!

WITHOUT A LAUNCH PLAN AND CALENDAR

Without a great strategy and without doing the work before you launch, you’ll likely experience the “crickets” launch where people launch a product, promote it to their immediate social media audience, do one or two other things for marketing, and see no traffic or sales.

Don’t let that happen to you. Be prepared, organized, plan ahead, and succeed!

Invest in your future! Enroll today!

Who this course is for:

  • This course is great for entrepreneurs
  • This course is intended for marketing managers or marketing strategists on your team
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