Product Management 101: Essential Skills for Success

Master the fundamentals and unlock your potential as a successful product manager
(10) Ratings
2,415 students
Created by Andrew Borysenko

What you'll learn

  • Introduction to Product Management: Understanding the role of a product manager, their responsibilities, and the value they bring to an organization.
  • Market Research and Analysis: Techniques for conducting market research, identifying customer needs, analyzing competition, and assessing market trends.
  • Product Strategy and Roadmapping: Developing a clear product vision, setting strategic objectives, creating roadmaps, and prioritizing features.
  • User Experience Design: Principles of user-centered design, conducting user research, wireframing, prototyping, and usability testing.
  • Agile Development Methodologies: Understanding agile methodologies such as Scrum or Kanban and how to effectively collaborate with cross-functional teams.
  • Product Launch and Marketing: Planning and executing successful product launches, developing marketing strategies, positioning products in the market, and drivi
  • Metrics and Analytics: Defining key performance indicators (KPIs), tracking metrics to measure product success, and making data-driven decisions.
  • Communication and Stakeholder Management: Effective communication techniques with stakeholders at all levels of an organization.
  • Leadership Skills: Building leadership qualities essential for guiding cross-functional teams towards achieving common goals.
  • Career Development in Product Management: Strategies for advancing one’s career in product management through continuous learning.
This course includes:
1 total hour on-demand video
0 articles
0 downloadable resources
53 lessons
Full lifetime access
Access on mobile and TV
Certificate of completion

Course content


  • Basic understanding of business concepts: Familiarity with basic business principles, such as marketing, finance, and strategy, will be helpful in understanding the context of product management.
  • Strong communication skills: As product managers often work cross-functionally and interact with various stakeholders, strong communication skills (both written and verbal) are essential to effectively convey ideas and collaborate with others.
  • Analytical mindset: Product managers need to analyze market data, customer feedback, and metrics to make informed decisions. Having a basic understanding of data analysis and an analytical mindset will be beneficial.
  • Familiarity with technology: While not mandatory, having some familiarity with technology and software development processes can be advantageous in understanding technical requirements and collaborating with engineering teams.
  • Openness to continuous learning: Product management is a dynamic field that requires continuous learning and adaptation to new technologies, market trends, and industry best practices. Being open to learning and staying updated is crucial for success in this role.


Are you ready to take your career to the next level and become a successful Product Manager? Look no further! Our comprehensive Product Management course will teach you the skills, frameworks, and best practices used by today’s top-performing Product Managers.

Through hands-on exercises and real-world examples, you’ll learn how to:

  • de-risk product initiatives,

  • formulate effective strategies,

  • set goals,

  • conduct product discovery,

  • design with purpose,

  • utilize agile development methodologies,

  • measure success,

  • advance your career.

Whether you’re starting out in Product Management or looking to accelerate your career, this course is your ticket to success. Enroll now and join the ranks of top Product Managers around the world!

In our comprehensive Product Management course, you’ll gain an in-depth understanding of modern Product Management practices and the strategies used by successful tech companies like Amazon, Google, Facebook, Netflix, and Tesla. We’ll guide you through real-world exercises that demonstrate how these top-performing teams build products that customers love.

The course covers a wide range of topics, including

  • de-risking product initiatives through dual-track development,

  • formulating effective strategies using frameworks like the Kano Model,

  • setting goals with Objectives & Key Results (OKRs),

  • conducting product discovery using ICE and Experiment Boards,

  • designing with purpose through rapid prototyping and sketching techniques,

  • utilizing agile development methodologies such as Scrum,

  • measuring success with analytic frameworks and OMTM (One Metric That Matters),

  • and advancing your career through techniques like bullet journaling and storytelling.

The demand for Product Managers is growing rapidly, making it an exciting field to pursue. With our course, you’ll gain the knowledge and skills needed to stand out in this competitive industry. Whether you’re seeking a job in Product Management or looking to advance your career within the software development space, this course will give you the edge you need.

We also offer full support throughout the course. Our instructor is available seven days a week to answer any questions you have. You won’t find yourself stuck on one lesson for days on end – we’ll guide you every step of the way. Plus, we offer a 30-day money-back guarantee if you’re not satisfied with the course.

Don’t miss out on this opportunity to learn from industry experts and join the ranks of successful Product Managers. Enroll now and unlock your potential in Product Management!

Who this course is for:

  • Aspiring Product Managers: Individuals who are new to product management and want to learn the foundational skills required to start their career in this field.
  • Junior Product Managers: Professionals who have recently started their journey as product managers and want to strengthen their knowledge and skills to excel in their roles.
  • Cross-functional Team Members: Individuals working in related roles such as developers, engineers, designers, UX researchers, marketers, sales teams, or project managers who want to gain a deeper understanding of product management principles and improve collaboration with product managers.
  • Entrepreneurs or Startup Founders: Those starting their own businesses or launching new products can benefit from learning product management concepts to effectively plan, develop, and launch successful products.
  • Business Professionals Transitioning into Product Management: Professionals from other domains such as marketing, finance, or strategy who are interested in transitioning into product management can use this course as a stepping stone to acquire the necessary skills and knowledge.
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