Welcome to “Pre-Sales & Sales Engineering 101,” a comprehensive Udemy course designed for aspiring sales engineers, early stage pre-sales consultants, and any one in a product company who interacts with customers every day.
This course will guide you through the entire lifecycle of a Sales Engineer/Pre-Sales Consultant starting with their day in life, understanding business problems, showcasing or demo-ing your product, solutioning, going live and finally landing a pre-sales role
Who This Course Is For:
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Aspiring pre-sales engineers seeking to land a job as a pre-sales engineer or move internally within their company
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Early stage pre-sales consultants and Sales Engineers looking to improve their product demonstration and general sales engineering skills.
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Sales Engineering leaders looking to skill up their team members and hire more effectively
What You Will Learn:
Understanding The Business Problem:
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The consequences of not fully grasping the business problem you’re trying to solve.
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Techniques for effective discovery and immersion into the problem space to ensure a solid foundation for solution development.
Showcasing Your Product:
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Insights into why your product should not be the hero of the story, but rather how it fits into solving the business problem.
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Step-by-step guidance on preparing and performing impactful product demos, including what makes a demo resonate with your audience.
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Best practices for follow-up after a demo to maintain engagement and momentum.
Solutioning:
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A deep dive into the concept of solutioning, including understanding workflows, configuring your product to meet business needs, and developing a compelling Proof of Concept.
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Communication strategies to ensure alignment and buy-in across teams.
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Detailed examination of the ‘Go Live’ phase, including stakeholder and project management essentials.
Landing a job:
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Strategies for career advancement, including applying for new roles, meeting interview expectations, and navigating internal movements.
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A comprehensive ‘Day 0 Checklist’ to prepare you for your next challenge with confidence.
