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Master Course :Product Strategy Creation & Product Marketing

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Product Strategy Creation, Product Marketing, Product Development, Sales Funnel, Product design, Product management
4.1
4.1/5
(65) Ratings
12,730 students
Created by Dr. José J
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What you'll learn

  • Learning about what product strategy and product marketing are and why they’re important
  • Understand the roadmap, planning, and operations for product strategy
  • Analyze to the creating funnels, initiatives, designs, and characteristics for product marketing
  • Learning the framework for product strategy and product marketing strategies in business
  • Learn how to become a product strategy consultant and product marketing specialist
This course includes:
1 total hour on-demand video
0 articles
0 downloadable resources
5 lessons
Full lifetime access
Access on mobile and TV
Certificate of completion
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Course content

Requirements

  • Basic product design skills and basic digital marketing skills to develop and promte the new products.

Description

Master course in product strategy creation and product marketing

Why is product strategy so important?

Strategy is everywhere. We’re product managers, but what does that mean?

A strategy is just deciding what we want to do and how to do it. Typically, it involves analyzing the situation, hypothesizing what will happen, setting some goals, investigating options, deciding what to do, and documenting it.

You should consider input from several sources when coming up with a product strategy, including customers, sales teams, and competitive analyses. To develop your ideas, they can all provide facts and insights.

Other factors will influence your product strategy. I think it’s most important that it aligns with the overall company strategy. As well as fitting in with any other plans and strategies. Using a specific sales channel or marketing a certain region, for example.

Finally, it needs to work within a business’s capacity and capability constraints, like how much money or resources it has. You have to put in a lot of effort and time to get this done.

Product marketing: what is it? What’s so important about it?

We’re too often focused on the most tactical aspects of marketing today: promotions, contacts, reach, social media marketing, etc. By connecting customer needs and product capabilities, Product Marketing makes sure a product succeeds and grows. Product Marketing is valuable because it understands markets, customers, and what they want.

I’m going to teach these 5 topics in this master’s course

1. What product strategy and product marketing are and why they’re important

2. Roadmap, planning, and operations for product strategy

3. Creating funnels, initiatives, designs, and characteristics for product marketing

4. A framework for product strategy and product marketing strategies in business

5. How to become a product strategy consultant and product marketing specialist

Who this course is for:

  • All UG, PG Business, Marketing students, Entrepreneurs, Business Owners,Startup leaders, Digital marketers
  • Interested learners to learn about the concetps of Product Strategy Creation & Product Marketing
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