MailChimp Email Marketing Masterclass for eCommerce

Grow your Website Sales using Mailchimp Automations, Email Design, Audiences, Campaigns on Shopify & WooCommerce
(62) Ratings
11,408 students
Created by VendLab Ecommerce School

What you'll learn

  • Set up and authenticate your own branded email sending domain
  • Maximising email deliverability and avoiding Spam folder
  • Create popular email automations to drive repeat purchases
  • Email writing and design best practice
  • Key email metrics and reporting
  • Email segmenting and tagging
  • Creating and organising your MailChimp audience
  • Using third party integrations including Shopify
This course includes:
2 total hours on-demand video
0 articles
14 downloadable resources
28 lessons
Full lifetime access
Access on mobile and TV
Certificate of completion

Course content


  • No prior knowledge or experience of email marketing or MailChimp is required before starting this course. You will, however, require basic computer and internet skills.
  • A computer with an internet connection! You will also need a text editor (e.g. Microsoft word or Google Docs) and a spreadsheet (e.g. Microsoft excel or Google sheets).


Send email marketing campaigns using MailChimp – the world’s leading email marketing platform and a great opportunity for entrepreneurs.

Use MailChimp to promote your business and boost your income. You don’t need any prior knowledge of email marketing or technical skills – if you can use a web browser, you are good to go!

This course is by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $4 million/year. Trevor Ginn has over ten years of experience selling online. The course covers:

  • Maximising email deliverability

  • Use and authenticate your own domain for email marketing

  • Implement popular email automation

  • Email content and design best practice

  • Reporting and metrics

  • Third-party integrations including Shopify

Each section has a written course summary, and once purchased, this course is available to students forever.

Course content and overview

This course is for you if you are a email marketing newbie or an experienced advertiser looking to improve your sales. You will learn about how to use MailChimp from start to finish. The course comprises over 8 detailed sections, each tackling an aspect of the MailChimp platform. At the end of the course, you will be able to:

  • Collect emails and build your list

  • Segment your listing using tags

  • Create email marketing campaigns using MailChimp

  • Create emails which drive traffic and convert

  • Integrate your MailChimp with Shopify

  • Use analytics to understand your performance

This course distils the instructor’s enormous experience in online advertising and eCommerce 20+ digestible lessons. He is always happy to answer email questions and loves hearing from students.

Who this course is for:

  • This course is suitable people who are new to email marketing and MailChimp, but will also be of interest to existing users who are looking to improve their sales.
  • This course includes downloadable guides which are a great reference for sellers of all abilities.
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