Lead Digital Transformations aligned to your customer needs

Digital Transformation that aligns to the needs of your customers and exmployees
(10) Ratings
6,199 students
Created by Katie Walker

What you'll learn

  • Identify what to change for your digital transformation based on your customer needs related to your company’s product or service
  • Capture how to change aligned to how you currently serve your customers, by considering your employee experience (EX)
  • Create a roadmap of what to change based on the effort and the value of each change
  • Identify how to implement the change within your teams
  • Create a repeatable change framework, to avoid big digital disruptions and constantly align to your customers needs
This course includes:
2.5 total hours on-demand video
10 articles
0 downloadable resources
18 lessons
Full lifetime access
Access on mobile and TV
Certificate of completion

Course content


  • No previous experience in leading digital transformations required, however some form of team, project, or programme management may be useful


This is a step by step guide (9 in total) of how to create your digital transformation roadmap. Taking a Customer-Centric approach to identify what to change and why.

And it’s designed to work alongside your employees, helping build team collaboration and engagement to the company change by running cross-functional workshops to identify what the changes need to be, from a customer and employee point of view.

And because change is a constant, the framework enables you to re-run steps to assure you are always meeting & hopefully surpassing the needs of your customers.

This isn’t a technology led course and instead a strategic framework to help you lead digital transformations aligned to your customers’ & employee needs, tailored to the uniqueness of your company.

After completing this course you will be able to;

  1. Identify the changes you need to put in place for your digital transformation, aligned to the needs of your customers

  2. Capture how to change, aligned with your current way of working

  3. Define a roadmap of what to change based on the effort and the value of each change

  4. Identify how to implement the change within your different cross-functional teams

  5. Define a repeatable process, to assure your company’s products & services are always meeting the needs of your customers

Who this course is for:

  • Those that need to set a companies change strategy, or responsible for implementing it. Ideal for managers, team leaders, project or programme managers or change agents.
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