Lead Digital Transformations with Customer eXperiences

Digital Transformation that aligns to the needs of your customers and exmployees
(8) Ratings
3,872 students
Created by Katie Walker

What you'll learn

  • Identify what to change for your digital transformation based on your customer needs related to your company’s product or service
  • Capture how to change aligned to how you currently serve your customers, by considering your employee experience (EX)
  • Create a roadmap of what to change based on the effort and the value of each change
  • Identify how to implement the change within your teams
  • Create a repeatable change framework, to avoid big digital disruptions and constantly align to your customers needs
This course includes:
2.5 total hours on-demand video
10 articles
0 downloadable resources
18 lessons
Full lifetime access
Access on mobile and TV
Certificate of completion

Course content


  • No previous experience in leading digital transformations required, however some form of team, project, or programme management may be useful


In this course, you´ll learn step by step, with guided practical examples of how to identify your digital transformation roadmap, your digital transformation program for change. Aligned to the needs of your customers, by taking a customer experience approach. And helping fuel the change, by making your employees part of it, after all it, it’s better to feel part of change, rather than change be applied to you.

And your employees don’t need to do anything more than to identify how they currently work and help shape things for the better for them and your customers.

This framework helps you identify, what to change, why change & how, including the priority, change iterations to apply (which can help with an agile or a design thinking approach), plus, how you set yourself up for success. All aligned to the readiness of your own company, considering what systems, processes, or ways of working you currently have in place, plus, more importantly, your employees own confidence of applying changes.

Change is our only constant, so we’ve created this framework in a flexible way that allows you to split the changes into the stages of the customer experience. Meaning, you can tweak, change and adjust as you learn, using the framework as a form of ongoing change that allows you to always adjust to the needs of your customers and employees.

We believe, everyone has the power to lead change, just sometimes, we need a guiding hand, hence the creation of our courses. All the best.

Who this course is for:

  • Those that need to set a companies change strategy, or responsible for implementing it. Ideal for managers, team leaders, project or programme managers or change agents.

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