How neuromarketing can influence buying behavior

The nitty gritty of technical marketing and influencing the mind to make a purchase for your benefit
(13) Ratings
5,314 students
Created by Matthieu Bout

What you'll learn

  • Learn how brands can influence buying behavior
  • Understand the mind of the consumer
  • Increase your sales by understanding the brain
  • Better conversions on your marketingcampaigns by applying the neuromarketing rules
This course includes:
1 total hour on-demand video
0 articles
2 downloadable resources
18 lessons
Full lifetime access
Access on mobile and TV
Certificate of completion

Course content


  • A willingness to learn


Welcome to our course on Neuromarketing!

Did you know that images can provoke a sensation of sound?
Or that they can boost your appetite?

Are you interested in learning how the latest neuroscience research can be applied to marketing and advertising? Neuromarketing is a field that uses brain imaging and other neuroscience techniques to better understand consumer behavior and create more effective marketing strategies.

In this course, we’ll cover everything from the basics of neuroscience and the history of neuromarketing to advanced techniques for measuring perception, attention, memory, and emotions. We’ll explore how neuromarketing can be used in branding, advertising, product design, pricing, sales, e-commerce, social media, and more.

We’ll also examine the ethical considerations and potential controversies surrounding neuromarketing, as well as future trends and innovations in the field.

It goes without saying that the brain is an immensely complex organ.

As professor Jeff Lichtman from Harvard once said: “If everything you need to know about the brain is a mile, we’ve walked about three inches.”

Whether you’re a marketer, business owner, or just curious about the science behind consumer behavior, this course will provide you with a comprehensive introduction to neuromarketing. So let’s get started and dive into the fascinating world of brain science and marketing!

Who this course is for:

  • This is a course for marketers, sales people and business owners who want to increase the performance of their marketing efforts.
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