Google Ads (Adwords) Masterclass – Pay-Per-Click PPC Adverts

Learn How to Use Google Search, Display, Shopping & YouTube Ads to Increase Sales, Traffic & Leads - Basic to Advanced
(123) Ratings
22,845 students
Created by VendLab Ecommerce School

What you'll learn

  • How to use the Google Ads to drive traffic and sales for your business
  • Understand the main campaign types
  • Track your performance and understand key metrics
  • Launch successful Google Ads campaigns
  • Create your first Google Ads campaign
  • Optimise you campaigns for best performance
This course includes:
3.5 total hours on-demand video
0 articles
31 downloadable resources
38 lessons
Full lifetime access
Access on mobile and TV
Certificate of completion

Course content


  • No prior knowledge or experience of selling online is required before starting this course. You will, however, require basic computer and internet skills.
  • A computer with an internet connection! You will also need a text editor (e.g. Microsoft word or Google Docs) and a spreadsheet (e.g. Microsoft excel or Google sheets).


Learn how to promote your business using Google Ads – the world’s leading online advertising platform and a great opportunity for entrepreneurs.

Use Google Ads to promote your business and boost your income. You don’t need any prior knowledge of online advertising or technical skills – if you can use a web browser, you are good to go!

This course is by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $4 million/year. Trevor Ginn has over ten years of experience selling online. The course covers:

  • Account setup

  • Setting goals and objectives

  • Search Campaigns

  • Display Campaigns

  • Shopping Campaigns

  • Google Merchant centre

  • Reporting and Metrics

  • Targeting

Each section has a written course summary, and once purchased, this course is available to students forever.

Course content and overview

This course is for you if you are a Google Ads newbie or an experienced advertiser looking to improve your sales. You will learn about how to use Google Ads from start to finish. The course comprises over 10 detailed sections, each tackling an aspect of the Google Ads platform. At the end of the course, you will be able to:

  • Select the right campaign type for your objectives

  • Create successful Google Ads campaigns

  • Target your ads effectively

  • Create compelling Ads

  • Understand key metrics and generate product reports

  • Optimise your ads for better performance

This course distils the instructor’s enormous experience in online advertising and eCommerce 40+ digestible lessons. He is always happy to answer email questions and loves hearing from students.

Who this course is for:

  • This course is suitable people who are new to Google Ads, but will also be of interest to existing users who are looking to improve their sales.
  • This course includes downloadable guides which are a great reference for sellers of all abilities.
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