Meta Ads for Beginners: Pixel, Catalog Sales & Facebook Shop

Unleash the Power Of Retargeting: Learn Facebook Dynamic Ads, Business Manager, Pixel Events, Catalog & Commerce Manager
(827) Ratings
123,918 students
Created by Ing. Tomas Moravek

What you'll learn

  • Increase Revenue – use Facebook Dynamic Ads to auto promote your most relevant items to the right customers. Retarget – even after browsers leave website.
  • Create new Facebook Ads Effortlessly – no time-consuming manual work for every product or listing needed. Personalise your product pitch to every browser.
  • Complete Master Guide – Set up, Create & Manage Facebook Dynamic Ads. Learn the art of Facebook & Instagram Dynamic Retargeting and Ad Spend optimisation.
  • Thorough Step-By-Step to setting up Facebook Catalogues correctly. In-Depth Walkthrough – Correctly Set up Facebook Pixel Events. Complete To-Do List.
  • Avoid Errors – Save Time, Energy, and your precious Budget with my Best Practice guides. Blueprint to creating and utilising Custom & Lookalike Audiences.
  • Unlock the Power of smart Retargeting and learn how to apply it properly – for every market sector. Real World Successful Case Blueprints to get results.
This course includes:
5.5 total hours on-demand video
0 articles
45 downloadable resources
39 lessons
Full lifetime access
Access on mobile and TV
Certificate of completion

Course content


  • Your Computer or other Mobile Device and an Internet Connection.
  • This Course might be Challenging for Complete Facebook Marketing Beginners.


Embark on the Ultimate Journey to Meta Ads Mastery: A Comprehensive Facebook & Instagram Ads Course

Welcome to the definitive, fully updated guide for conquering Facebook and Instagram advertising. Whether you’re a beginner eager to dive into the world of digital marketing or a seasoned professional aiming to enhance your skills, this course is your comprehensive roadmap. Master the intricacies of Commerce Manager, Facebook Shop, Conversion API, Meta Pixel, Catalog Sales, Retargeting, Instant Experience, and beyond.

What you’ll achieve:

  • Mastery Over Meta Platforms: Harness the full potential of Facebook and Instagram to skyrocket your or your client’s business.

  • Step-by-Step Expertise: Gain confidence with our structured guidance, making complex concepts digestible.

  • Real-World Application: Learn the strategies that matter today, ensuring your skills remain relevant and highly sought-after.

Enhanced Testimonials

  1. H M Shuja: “A transformative journey through Meta Ads! This course elevated my skills from beginner to advanced with ease. Highly recommend for anyone looking to master Facebook and Instagram Ads.”

  2. Rokeya: “An exceptional course that has significantly broadened my understanding. The instructor’s passion makes learning about Facebook Ads not just educational but truly inspiring.”

  3. Roel: “Value-packed and clearly explained! This course is a treasure trove of knowledge for anyone serious about mastering Facebook Ads Retargeting.”

  4. Kai: “A well-organized course encapsulating the best of Facebook Ads Retargeting in just a few hours. It’s a high five from me!”

  5. Sergey: “Among the best courses on Dynamic Facebook Ads I’ve encountered. It introduced me to groundbreaking strategies and tools I hadn’t even known existed. The instructor’s enthusiasm is contagious, and I can’t wait to implement these new techniques.”

The ultimate course designed for those looking to master the art of online sales through Meta’s powerful advertising tools

Whether you’re a budding entrepreneur, a small business owner, or a marketer aiming to expand your brand’s digital footprint, this course offers you the keys to unlocking the vast potential of Meta advertising.

This comprehensive course is meticulously structured to guide you through every aspect of creating successful Meta Catalog Sales Ads, from understanding the essentials of Facebook and Instagram advertising to deep dives into Meta Business Manager, Meta Pixel, Conversion API (CAPI), and Commerce Manager. You’ll learn not just how to set up your Facebook Shop but also how to leverage Catalog Sales for maximizing your e-commerce potential.

Why This Course?

  • Foundational Knowledge: Start with understanding the core principles of Meta advertising, including navigating the complexities introduced by Apple restrictions and mastering the customer journey from awareness to conversion.

  • Copywriting Mastery: Elevate your social media presence with our dedicated sections on copywriting, where you’ll learn to craft compelling messages that resonate with your audience, significantly boosting your engagement and conversion rates.

  • Leveraging AI: Harness the power of AI through detailed guides on using ChatGPT for Meta advertising, ensuring your marketing strategies are not only efficient but also cutting-edge. Generate countless ideas for your posts and ads in minutes, and create visually stunning images with DALL-E.

  • Advanced Ad Strategies: Dive into the strategic use of Meta Objectives, learn to navigate the Ads Manager like a pro, and understand the significance of different ad formats, including the increasingly popular Reels.

  • Pixel and CAPI: Gain in-depth knowledge of how to implement Meta Pixel and Conversion API for tracking, optimization, and achieving unparalleled insights into your ad performance.

  • Sales Amplification: Through our focused sections on Catalog Sales and Facebook Shop, learn how to effectively showcase your products, leading to increased sales and customer engagement.

  • Career Advancement: Not only does this course equip you with the skills to boost your business, but it also provides insights into leveraging these skills for career advancement, including polishing your LinkedIn profile and standing out in the digital marketing job market.

By the end of this course, you’ll not only have a comprehensive understanding of Meta advertising tools but also practical experience in applying these tools to real-world scenarios. With quizzes to test your knowledge, assignments to practice your skills, and constantly updated content, you’re set to stay ahead in the fast-paced world of digital advertising.

Who Should Enroll?

This course is perfect for anyone eager to tap into the power of Meta advertising to grow their business. Whether you’re starting from scratch or looking to upskill, you’ll find valuable insights and practical tips to enhance your digital marketing efforts. Entrepreneurs, small business owners, digital marketers, and anyone curious about online sales and marketing will find this course invaluable.

Join us today, and embark on a journey to transform your approach to digital advertising, unlock new sales opportunities, and propel your business into a new era of online success. Enroll now and start unlocking the full potential of your brand on the world’s biggest social media platforms.

Dearest Student,

As your guide, Tomas Moravek, an Internet Efficiency Award-winning digital strategist, I am thrilled to introduce you to the world of Meta Ads Mastery. This course is a treasure trove of knowledge, meticulously designed to empower you with the skills to leverage Meta Catalog Sales effectively.

Why Meta Catalog Sales?

Catalog Sales are not just a strategy but a revolution in personalized marketing. They harness advanced technology and intuitive AI algorithms to showcase the right products to the right customers, even if they have never interacted with your brand before. If they’re open to personalized ads, you can captivate them, transforming casual browsers into committed buyers by aligning their desires with your offerings.

What’s Inside the Course?

  • In-Depth Dynamic Ads Knowledge: Dive deep into the world of Dynamic Ads, understanding how to captivate and convert with compelling, timely content.

  • Retargeting & Remarketing Mastery: Uncover the secrets of bringing back one-time visitors and turning them into loyal customers with strategic reminders.

  • Comprehensive Cataloging Techniques: Learn how to organize and present your products or services compellingly and conveniently.

  • Meta Business Manager Insights: Gain proficiency in navigating and utilizing the Meta Business Manager to its full potential.

  • Meta Pixel Events Mastery: Receive a complete walkthrough of Meta Pixel Events, understanding how to set up, track, and optimize for the best results.

  • Real-World Case Blueprints, Worksheets & More: Equip yourself with practical tools and insider knowledge to apply what you learn effectively.

Who Can Benefit from Catalog Sales?

Virtually any business aiming to increase its market reach and sales efficiency can benefit from Catalog Sales:

  • E-commerce Websites: Enhance user experience by aligning product offerings with customer preferences, driving up sales.

  • Real Estate Brokers or Listings: Target potential property buyers or sellers with precision, speeding up transactions.

  • Travel Companies: Connect wanderlust-filled users with their ideal travel plans and offers.

  • Automotive Brands: Accelerate the car buying process by targeting those showing intent or interest in similar vehicles.

…and virtually any other market or industry looking to harness the power of targeted advertising.

By joining this course, you’re embarking on a transformative journey into the realm of digital marketing. Prepare to master the art of converting prospects into loyal customers and casual browsers into definitive buyers with the power of Meta Catalog Sales.

In this course, you’ll learn to unleash the full potential of Meta Dynamic Ads. This means you’ll be able to automatically showcase laser-targeted products to individuals who have already shown interest in your business, whether through website visits or app interactions.

Prerequisites and Preparation:

Before diving into the depths of Meta Dynamic Ads, it’s crucial to have a foundational understanding of Meta Business and Meta Ads. If you’re new to this world, consider starting with one of my beginner-level Facebook Marketing courses. Once you’re ready and equipped with the basics, this course will guide you through the advanced techniques and strategies of Meta Dynamic Ads.

Here’s what you’ll need:

  • Meta Pixel: I’ll guide you through setting up Meta Pixel on your website, a critical step for creating a robust feedback loop between your online product catalog and your ads.

  • Meta SDK: For app owners, enhance your app’s visibility and functionality by installing Meta SDK to facilitate app installs through targeted ads.

  • Meta Business Manager Account: Essential for handling Dynamic Ads on a large scale, along with an uploaded product catalog. I’ll walk you through setting up your account and catalog, even providing tips for those using platforms like Shopify, Magento, or BigCommerce.

My Methodology:

Learning is made simple with my approach. I provide everything in a clear, step-by-step format, including high-quality video explainers, worksheets, and to-do lists. You won’t just learn; you’ll apply what you learn with real-world case blueprints and a wide array of high-performing Meta traffic ad samples across various sectors.

What’s Covered:

We’ll delve into every successful remarketing and retargeting strategy possible using Meta Dynamic Ads. You’ll gain access to my powerful in-depth guide for creating custom and lookalike audiences, maximizing your retargeting and remarketing efforts. This course is the most comprehensive resource available, covering every aspect of remarketing, retargeting, custom and lookalike audiences, Dynamic Ads, Meta Pixel, Meta Pixel Events, and the Facebook Pixel Event Helper. It includes all my best practice guides, blueprints, case studies, walkthroughs, video explainers, worksheets, To Do Lists, and so much more!

My Commitment:

I’ve dedicated countless hours to curating this course, passionately compiling every piece of knowledge and strategy I’ve acquired as an Internet Efficiency Award-winning digital strategist. I’m excited to share this journey with you and invite you to join the next cohort of students.

Let’s embark on this journey together to harness the full power of Dynamic Ads and transform your digital marketing strategies. Enroll now and step into the world of Dynamic Ads mastery with me, Tomas Moravek. I can’t wait to welcome you to the course and guide you through every step of becoming a Dynamic Ads Master. Your journey to digital excellence starts here.

When you join my community of over 900,000 satisfied students, you’re not just enrolling in a course—you’re gaining a lifelong educational partner. With constant updates, you’ll always be at the forefront of Meta Dynamic Ads techniques and strategies. Plus, with a 30-day full money-back guarantee, your satisfaction and learning are of the utmost priority.

Here’s what else you can look forward to:

  • Extensive Learning Materials: Dive into comprehensive video explainers, high-quality guides, and practical tools like worksheets and To-Do lists that make mastering Dynamic Ads straightforward and enjoyable.

  • Powerful Sales Boost: Embrace the remarkable power of Dynamic Retargeting to significantly enhance your sales and marketing efficiency. Continually market and remarket your product catalog, reaching your customers in a more personalized and impactful way.

  • Broad Visibility: Your Dynamic Ads will reach individuals across various platforms who have opted into ad personalization, whether they’re browsing your website, using your app, or navigating elsewhere on the web.

  • Simplification of Complex Processes: I’ll guide you through setting up your product catalog, Meta Pixel & Conversion API, and crafting your campaign. You’ll learn how to make updates to your products, prices, and stock availability effortlessly, allowing the intuitive system to adapt and apply changes automatically.

  • Time and Effort Efficiency: Meta Dynamic Ads act as an automated marketing assistant, tirelessly working to boost your sales 24/7, every day of the year. Once you understand its full potential, it will revolutionize how you approach digital marketing.

  • Seamless Ad Creation: Discover the ease of creating Dynamic Ads. You’ll learn to make an ad template that automatically populates with images and details from your data feed, targeting individuals with products they’re inclined to want—making the process not just efficient, but highly effective.

By the end of this course, you’ll be adept at using Dynamic Ads, saving time while increasing sales, and understanding how to maintain a continually effective and personalized marketing strategy.

Whether you’re a small business owner, a digital marketer, or someone keen to master the world of Meta Dynamic Ads, this course will provide you with the tools, knowledge, and confidence to excel. Join now and take the first step towards mastering an invaluable skill that will open up a world of possibilities for your business and career. Welcome to a journey where digital marketing efficiency meets personal business growth. Welcome to the ultimate Meta Dynamic Ads Mastery course.

I’ll Guide You Through The Complete Process Of Setting Up Meta Catalog Sales With Easy Video Explainers.

You’ll Learn How To:

  • Set Up and Connect Payments to Your Ad Account: Ensure smooth transactions and payment processes for your campaigns.

  • Create a New Product Catalogue: Organize your offerings effectively to make the most of Meta’s advertising system.

  • Set Up Your Catalogue Format Feed Correctly: Learn the nuances of feed formatting to ensure seamless integration and display.

  • Set Up Your Catalogue Listings Correctly: Understand the intricacies of listing your products or services in a way that maximizes visibility and attractiveness.

  • Add Your Products/Home Listings: Dive into the process of adding and categorizing your offerings, whether they are products or real estate listings.

  • Upload Your Feed: Master the technical aspects of getting your product feed live and functional.

  • Set Up Meta Pixel and Meta Pixel Events Correctly: Get hands-on with the implementation of Meta Pixel for tracking and optimizing your ads’ performance.

  • Master Powerful Traffic Ads: Learn how to generate a consistent and valuable stream of traffic to your offerings.

  • Set Up Content ID and Content Type to Avoid Mistakes: Learn the best practices for setting up content identifiers and types to minimize errors and maximize ad relevance.

  • Activate Automatic Advanced Matching for Meta Pixel: Enhance your targeting and tracking capabilities with advanced matching techniques.

  • Set Up Key Events for Meta Pixel & Conversion API: Understand and implement key events to track user interactions and conversions effectively.

  • Create and Harness Custom and Lookalike Audiences: Learn how to segment and target your audience precisely to enhance campaign performance.

  • Copy Real World Success Strategies Using Catalog Sales to Retarget: Take inspiration from successful real-world strategies to retarget and re-engage potential customers effectively.

  • Use My Meta Traffic Ad Blueprint Success Stories: Leverage proven blueprints and success stories to increase the likelihood of your campaign’s success.

  • Get More From Your Dynamic Ads Spend and Boost Your Revenue: Optimize your ad spend to get the maximum return on investment and boost your overall revenue.

And so much more… This isn’t just another course; it’s a comprehensive, in-depth journey into the world of Meta Catalog Sales and Retargeting. By the end of this course, you will have gained a profound understanding and practical experience in utilizing these powerful tools to amplify your marketing efforts and drive substantial growth for your business.

You’re not only investing in learning the technicalities but also understanding the strategies that will make your campaigns thrive. So, get ready to dive deep into the realm of Meta Catalog Sales with me, and transform your approach to digital marketing forever! Your journey to becoming an undisputed master of Meta Dynamic Ads begins now. Welcome aboard!

Enroll in this course today and unlock a treasure trove of resources, including High-Quality On-Demand Videos, along with a suite of downloadable learning resources. You’re not just signing up for a course; you’re getting a lifetime subscription to continuous updates and dedicated support. Whenever you need advice, help, or just want to bounce off ideas, my team and I are here for you.

What’s included when you enroll:

  • HQ On-Demand Video: Access a curated series of high-quality videos that you can watch at your own pace, anytime, anywhere.

  • Downloadable Resources: Enhance your learning with downloadable resources, including guides, checklists, and templates.

  • Lifetime Updates: The digital marketing world is ever-evolving, and so is this course. Stay up-to-date with lifetime access to all future updates.

  • Personalized Support: Have a question or need clarification? You’ll have direct access to ask me anything, anytime.

  • Versatile Accessibility: Learn on your terms, whether from a smartphone, tablet, or laptop.

  • Certificate of Completion: Showcase your newfound expertise with a certificate of completion, signaling your mastery to potential employers or clients.

And remember, with a 30-day, no-quibble money-back guarantee, you’re making this investment at absolutely no risk. If you’re not satisfied, you get your money back, no questions asked.

The path to mastering Dynamic Ads is laden with complexities and pitfalls, but with this course, you’ll navigate through it all with ease. You’ll learn the ins and outs of creating, managing, and optimizing Dynamic Ads, saving you time and significantly increasing your marketing effectiveness. Avoid the common mistakes and jump straight to successful strategies that have been tried and tested in the real world.

Don’t let another day pass by without harnessing the full potential of Dynamic Ads to boost your business. Secure your spot today and embark on a journey to not just learn but master Meta Dynamic Ads. The next success story could be yours.

I, Ing. Tomas Moravek, along with my team, eagerly await to welcome you into our community of thriving marketers. As an Internet Efficiency Awarded Meta Ads Expert, I assure you, this journey will redefine your digital marketing skills and strategies.

Let’s dive into the world of Meta Dynamic Ads together. See you on the inside.

Best regards,

Ing. Tomas Moravek & Team

Internet Efficiency Awarded Meta Ads Expert

Who this course is for:

  • B2C, B2B, Real Estate, Travel Services, E-commerce, Automotive, Facebook Ads Consultants, Anyone Excited to MASTER Facebook Dynamic Ads & Facebook Remarketing
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